The Ramoji Group
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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LDEN001 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Differentiation |
Case Length |
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8 Pages |
Period |
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1992-2002 |
Pub Date |
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2002 |
Teaching Note |
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Available |
Organization |
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Varied |
Industry |
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Media and
Entertainment |
Countries |
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India |
Abstract:
The case, 'The Ramoji Group' talks about the group from Andhra Pradesh (India)
that became a Rs 15 billion empire under the entrepreneurship of Ramoji Rao.
The case discusses in detail, the various strategies of Ramoji Rao's strategies
to expand into the media (print and broadcast), entertainment, foods, films and
other industries.
The group seemed successful as it derived synergies from all its varied
businesses.
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Issues:
» Understand Ramoji Rao's entrepreneurial skills
Contents:
Keywords:
Case, The Ramoji Group, group, Andhra Pradesh, India, Rs 15
billion, entrepreneurship, Ramoji Rao, strategies, media, print, broadcast,
entertainment, foods, films, derived, synergies
The Ramoji Group
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